Back to glossary
Letter C
Cost per thousand impressions (CPM)
Definition
CPM is the cost an advertiser pays per 1,000 impressions (views) of their ad. It is a standard metric for measuring the cost of brand awareness campaigns on social media.
CPM is the cost an advertiser pays per 1,000 impressions (views) of their ad. It is a standard metric for measuring the cost of brand awareness campaigns on social media.